Myths are the result of meaning being generated by the groups in our society who have control of the language and the media. In this McDonalds ad the tagline/slogan is the myth (I’m Lovin’ It). Not everybody loves McDonalds. Actually, most of the people I know do not like it at all and don’t eat there because it thought of as unhealthy. In this ad, denotation is used in the images of three gigantic hamburgers. The connotation of the ad is false in that the images of the hamburgers are not what you receive when you order. However, the ad works very well because it describes the viewer as loving the food as well as shows the viewer how good the food looks. The cross between these two aspects triggers the viewers mind into wanting the product.
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