Thursday, July 29, 2010

Journal # 18

(GOLDFISH ADVERTISEMENT)

This advertisement provides the viewer with the many appealing aspects of goldfish crackers. It states, “We’re bakers. But we’re parents too.” This provides the viewer (assuming they’re parents) with a sense of confidence that they too can provide healthy snacks for their kids. In the body copy, the advertisement continues to explain all of the reasons that Goldfish crackers are good and good for you. The text is concise and even gives a web address for more information on keeping kids healthy and happy.

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