(GAME BOY ADVANCE SP ADVERTISEMENT)
This advertisement uses high contrast between cool colors and white. At the top of the tree, there is a Game Boy Advance SP so brilliant that it is radiating white light much like a star. The brightness of the Game Boy grabs the viewer’s attention almost instantaneously. The small bright lights on the Christmas tree also help to direct eye movement from the bottom of the ad to the product. This ad uses color harmony in the monochromatic blue background. By fading into a very light blue, it makes it seem like the product is radiating light. The dark green/blue hue and saturation of the Christmas tree allows it to blend into the background better, so it is not overwhelming the push on the product.
(WINTERFRESH ADVERTISEMENT)
This advertisement uses color to describe the icy cold nature of the product. To achieve these qualities, the ad uses various hues and brightness of blue. To ad depth to the images, dark blues and blacks are added on edges and on the background as shadows. The monochromatic harmony in the blues helps to place emphasis on the snow globe and also give it a sense of depth. The colors in this advertisement are useful in that they help it to look extremely cold. If the designer used any other color, it would loose the effect.
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