This Nike ad suggests that a small boy is peeing on a wall, while a small dog watches. It is a metaphor, because the slogan of Nike is, ‘JUST DO IT’. Most people would think twice about peeing in a public place, especially doing so right on a wall. However, the Nike slogan tells the boy to simply, ‘JUST DO IT’. I think this is an effective ad because the outlandish picture of the boy peeing on a wall would get the viewer’s attention. After the attention is gained, they notice the slogan just do it, and the comical experience with the ad will stick with them.
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